JYP Entertainment artists to collaborate with Swizz Beatz for Reebok Classic line

J.Y. Park revealed news of a collaboration between JYP Entertainment and Swizz Beatz for Reebok.

At Reebok’s partnership event on June 26th, J.Y. Park stated, “For this first project with Reebok, there are plans for JYP Entertainment to release a music video and song that are different than what’s been released before.” JYP and Reebok will be working together to represent the brand’s ‘Classic Campaign’, and a new song is planned for release in July.

He also revealed the endorsement models from his agency: 2PM‘s Wooyoung, Nichkhun, and miss A‘s Suzy. Wooyoung hinted at an upcoming collaboration with American hip hop producer Swizz Beatz yesterday.

Swizz Beatz, who also attended the event, commented, “J.Y. Park is really a genius. [They] definitely need his ingenuity and professionalism when it comes to music to upgrade the Reebok Classic brand. [We're like brothers now]. It’s not something that’ll only [apply] to my country, but a project that can be spread globally. More innovation will happen in the future.”

J.Y. Park is reported to be involved in product design and marketing for the project as well.

Source+Photo: Star News via Nate

Tip: Paula

2PM’s Wooyoung snaps a picture with Swizz Beatz

2PM‘s Wooyoung has uploaded a picture of himself posing with famous hip hop producer, Swizz Beatz.

Back in February, Swizz Beatz expressed his desire to get more involved in the K-Pop scene. Later in March, TIME magazine even reported that the producer was planning on working with Big Bang.

2PM’s Wooyoung has now revealed through a picture that the producer is also spending time in the JYP Entertainment offices. Wooyoung seems to be particularly delighted to be hanging out with the famous Swizz Beatz, as he commented in both English and Korean, “I met Swizz beatz today!! I took a picture with him and feeling great right now !! ^^ This is daebak (awesome), kekeke.”

Perhaps Swizz Beatz is planning on collaborating with more K-Pop artists than expected?

Source: Wooyoung’s Twitter

(Thanks to everyone who sent this in!)