Son Dambi recently picked up an endorsement deal with the Korea Exchange Bank‘s (KEB)‘Crossmile Card’. To promote the credit card, KEB launched a ‘social movie’ (aka an interactive movie) featuring the singer earlier this month.
In its plot, Son Dambi escapes from her busy schedule to go on a secret trip with the Facebook user, but ends up getting caught and finds herself in the midst of a scandal.
The ‘social movie’ is a unique concept in that it allows for anyone with a Facebook account to become a main character in the movie, and interact with Son Dambi. In addition, the user is able to choose other friends they want to cast in the movie as well.
Thanks to Son Dambi’s tweets, the movie gained much interest even before it even launched, and has already accumulated over 25,000 views.
Netizens commented, “The video clip was so realistic that I really felt like a scandal had broken out. It’s so cool,” “It was awesome becoming the main character of a scandal with Son Dambi.”
If you haven’t seen it yet, you can check out the ‘social movie’ with Son Dambi at ‘Crossmile Card’s official Facebook page here. In addition to being able to choose the friends you want to cast in the movie, there is also an option for subtitles for several languages, including English!
Source + Photo: Osen
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