Rookie group 2BiC‘s unique marketing style has caught the attention of netizens!
Nexstar Entertainment recently came up with a unique idea to promote their newest track, “Love Again“, by having three beautiful ladies dressed identically in flowy white dresses stand in the middle of Kangnam Station holding iPads playing 2BiC’s music video.
The gorgeous ladies alone were enough to catch the attention of passerbys, and upon closer look, many were able to see that they were promoting 2BiC’s “Love Again” music video through their iPads. Representatives explained, “We had ‘iPad Girls’ stand in the middle of a famous street to get our rookie artists’ name and faces out, as well as build recognition with the younger crowd. We fortunately succeeded in grabbing the attention of passerbys, so we’ve decided to continue the promotions in other cities like Hongdae.”
“Love Again” has been off to a positive start since its release on the digital charts and is receiving much love for its R&B and hip hop rhythm with the addition of electric piano sounds to the group’s impressive vocals.
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